Most lead vendors are marketplaces: they collect homeowners in one pile and auction each one to whoever bids. We work the other way round. We build the brand, buy the traffic, own the ad accounts and carry the cost of every test — and a contractor only pays when a homeowner actually lands in their CRM.
Ask any roofer, remodeler or HVAC company in the United States what they think of lead companies and you will get the same answer, usually with a story attached. They bought a package. The same homeowner was sold to three of their competitors. Half the numbers did not ring. The refund policy turned out to live in a support article, behind an account manager whose job was to decide whether they had tried hard enough.
We looked closely at fifteen of the largest US lead vendors before we wrote a line of this site. Not one of them shows a contractor what a lead actually looks like before they buy it. Only one offers any tool at all that works before you hand over your phone number. Several use the word exclusive on the homepage while their own documentation describes splitting a lead four ways.
None of that is a technology problem. It is what happens when a business makes more money from a contractor who cannot tell a good lead from a bad one. So we built the opposite: the record is visible, the coverage checker works before the form, the credit rules are four lines on the homepage instead of four clicks deep, and every lead is sold once.
Every dollar spent testing a creative, a geo or an audience is ours. If a campaign does not work, that is our loss to absorb. A contractor should be buying an outcome, not renting an agency's learning curve.
Most of this industry writes “exclusive” in the headline and then admits, in a help-centre article, that a lead goes to up to four buyers. We do not sell a lead twice, and every call ships with a routing log that proves it.
A wrong number is not something a contractor should have to prove. Flag it inside 48 hours and it comes off the invoice the same day. Winning an argument over one bad lead is a bad trade against losing the buyer.
There is no real chimney season in Phoenix. We will tell you that rather than take the budget, because the second month is where this business is actually made.
Every form we run records a TrustedForm certificate at the moment of submission. It travels with the lead. In a TCPA-exposed industry, the record is not paperwork — it is the product.
A price on a website is a price for somebody else's metro. We quote after we know the trade, the radius and the competition, which is also why there are no numbers on our pricing page.
We are a poor fit for a contractor who wants the cheapest possible lead. Exclusive costs more than shared, always, and if price per lead is the only number that matters to you, a marketplace will beat us on it every time — and you will find out why on the phone.
We are also a poor fit for anyone who cannot call a homeowner back within the hour. Speed to first contact is the single largest driver of close rate in residential trades. If leads are going to sit in an inbox until the end of the day, no amount of exclusivity will save the economics, and we would rather say that now than take the first invoice.
We are a good fit for a contractor with crews to keep busy, a phone that gets answered, and a service area they can define precisely. That is the whole list.
We will come back with a realistic monthly number for your market, or tell you honestly that the volume is not there.